Role
Digital Assets & E-Commerce Lead
Digital Assets & E-Commerce Lead
Challenge
Pluxee Shop, the company's B2B self-service e-commerce platform, was underperforming its potential as the most profitable sales channel. The checkout experience was complex, seasonal campaigns didn't exist, and acquisition and retargeting strategies weren't in place.
Pluxee Shop, the company's B2B self-service e-commerce platform, was underperforming its potential as the most profitable sales channel. The checkout experience was complex, seasonal campaigns didn't exist, and acquisition and retargeting strategies weren't in place.
What I did
Led the full UX redesign of the platform end-to-end, reducing checkout steps by 50%. Built UA and retargeting strategies from scratch and launched seasonal campaigns that had never been done before, including the company's first Black Friday and Hot Sale activations
Led the full UX redesign of the platform end-to-end, reducing checkout steps by 50%. Built UA and retargeting strategies from scratch and launched seasonal campaigns that had never been done before, including the company's first Black Friday and Hot Sale activations
Outcome
•€27M annual revenue channel — the most profitable in the company
•Black Friday campaign: +120% sales vs. prior period
•Hot Sale campaign: +40% sales vs. prior period
•Checkout steps reduced by 50%, directly impacting conversion
•+35% e-commerce revenue growth YoY through performance campaigns
•+28% retention improvement via lifecycle automation and engagement flows
•€27M annual revenue channel — the most profitable in the company
•Black Friday campaign: +120% sales vs. prior period
•Hot Sale campaign: +40% sales vs. prior period
•Checkout steps reduced by 50%, directly impacting conversion
•+35% e-commerce revenue growth YoY through performance campaigns
•+28% retention improvement via lifecycle automation and engagement flows
