Role
Customer and Consumer Digital Assets Manager
Customer and Consumer Digital Assets Manager
Challenge
Transform the digital experience for 750K+ users and 10K+ clients and launch proprietary e-commerce integrating partner merchants and exclusive promotions.
Transform the digital experience for 750K+ users and 10K+ clients and launch proprietary e-commerce integrating partner merchants and exclusive promotions.
What I did
Led the digital product roadmap for a 750K+ user fintech benefits platform, focusing on UX improvement, e-commerce monetization, and performance marketing. Integrated CRM, payment gateway, and dynamic catalog, and built Power BI dashboards to track adoption and conversion KPIs across the full funnel.
Led the digital product roadmap for a 750K+ user fintech benefits platform, focusing on UX improvement, e-commerce monetization, and performance marketing. Integrated CRM, payment gateway, and dynamic catalog, and built Power BI dashboards to track adoption and conversion KPIs across the full funnel.
Outcome
• 28% lower CPA through performance campaign optimization
• App rating improved from 1.8 to 4.7 in 9 months
• +18% digital adoption, +35% e-commerce sales
• 500K visits to Pluxee Shop in 3 months
• -20% support calls via UX improvements
• 28% lower CPA through performance campaign optimization
• App rating improved from 1.8 to 4.7 in 9 months
• +18% digital adoption, +35% e-commerce sales
• 500K visits to Pluxee Shop in 3 months
• -20% support calls via UX improvements
