Role
Executive Brand & Design Director
Executive Brand & Design Director
Challenge
Create exclusive experiences to reinforce luxury positioning and generate direct sales and aspirational social content.
Create exclusive experiences to reinforce luxury positioning and generate direct sales and aspirational social content.
Strategy
• Premium pop-up spaces with brand storytelling and sensory activations.
• Product personalization and guided tastings.
• Luxury lifestyle influencer marketing.
• Audiovisual content production for owned and earned media.
• Premium pop-up spaces with brand storytelling and sensory activations.
• Product personalization and guided tastings.
• Luxury lifestyle influencer marketing.
• Audiovisual content production for owned and earned media.
Outcome
• +22 % sales increase during activation
• +250 % social engagement and 1.2M UGC views
• 95 % post-event satisfaction.
• Coverage in 12 luxury lifestyle media outlets
• +22 % sales increase during activation
• +250 % social engagement and 1.2M UGC views
• 95 % post-event satisfaction.
• Coverage in 12 luxury lifestyle media outlets
