Role
New Products & Services Manager
New Products & Services Manager
Challenge
Execute the brand transition, keeping a zero-client attrition goal. This requirement was met by the project, increasing recognition and digital adoption in the first year.
Execute the brand transition, keeping a zero-client attrition goal. This requirement was met by the project, increasing recognition and digital adoption in the first year.
Strategy
• Omnichannel master plan (branding, PR, content, social media, owned channels).
• Internal training for 300+ employees.
• B2B2C segmentation and digital adoption campaigns.
• Activations with brand ambassadors and client webinars.
• Omnichannel master plan (branding, PR, content, social media, owned channels).
• Internal training for 300+ employees.
• B2B2C segmentation and digital adoption campaigns.
• Activations with brand ambassadors and client webinars.
Outcome
• 30 % spontaneous and 50 % aided brand awareness within 12 months
• 100 % retention of key accounts.
• +18 % app adoption post-rebrand.
• 32 % lower CPA than benchmark
• 30 % spontaneous and 50 % aided brand awareness within 12 months
• 100 % retention of key accounts.
• +18 % app adoption post-rebrand.
• 32 % lower CPA than benchmark
