Role
Shopper Experience & Innovation Director
Shopper Experience & Innovation Director
Challenge
Establish an innovation department integrating retail trends, shopper marketing, and technology, delivering measurable value to clients and driving agency growth.
Establish an innovation department integrating retail trends, shopper marketing, and technology, delivering measurable value to clients and driving agency growth.
Strategy
• Department structure, key roles, and KPIs design.
• Implementation of Design Thinking and rapid prototyping.
• Integration of in-store measurement technologies.
• Experience lab for testing and validation.
• Leadership of a multidisciplinary 40+ person team
• Department structure, key roles, and KPIs design.
• Implementation of Design Thinking and rapid prototyping.
• Integration of in-store measurement technologies.
• Experience lab for testing and validation.
• Leadership of a multidisciplinary 40+ person team
Outcome
• +22 % conversion rate in measured projects
• +38 % dwell time with optimized layouts.
• 15+ innovative solutions added to portfolio.
• Recognized internally as a strategic growth driver
• +22 % conversion rate in measured projects
• +38 % dwell time with optimized layouts.
• 15+ innovative solutions added to portfolio.
• Recognized internally as a strategic growth driver
