Role
Customer and Consumer Digital Assets Manager
Customer and Consumer Digital Assets Manager
Challenge
Transform the digital experience for 750K+ users and 10K+ clients and launch proprietary e-commerce integrating partner merchants and exclusive promotions.
Transform the digital experience for 750K+ users and 10K+ clients and launch proprietary e-commerce integrating partner merchants and exclusive promotions.
Strategy
• Product roadmap focusing on UX and monetization.
• Easy onboarding
• CRM, payment gateway, and dynamic catalog integration.
• Launch campaigns in-app, email, social media, and PR.
• Power BI dashboards to track adoption and conversion KPIs.
• Product roadmap focusing on UX and monetization.
• Easy onboarding
• CRM, payment gateway, and dynamic catalog integration.
• Launch campaigns in-app, email, social media, and PR.
• Power BI dashboards to track adoption and conversion KPIs.
Outcome
• App rating improved from 1.8 to 4.7 in 9 months.
• +18 % digital adoption and +35 % e-commerce sales
• -20 % support calls.
• 500K visits to Pluxee Shop in 3 months, 28 % lower CPA
• App rating improved from 1.8 to 4.7 in 9 months.
• +18 % digital adoption and +35 % e-commerce sales
• -20 % support calls.
• 500K visits to Pluxee Shop in 3 months, 28 % lower CPA
