Role
New Products & Services Manager
New Products & Services Manager
Challenge
Launch a payment and benefits solution for independent workers with app and web portal, promoting financial inclusion.
Launch a payment and benefits solution for independent workers with app and web portal, promoting financial inclusion.
Strategy
• Market research and value proposition design.
• Brand creation, app, and portal development.
• B2B2C segmentation and partnerships with guilds/freelance platforms.
• Launch campaigns and digital tutorials.
• Market research and value proposition design.
• Brand creation, app, and portal development.
• B2B2C segmentation and partnerships with guilds/freelance platforms.
• Launch campaigns and digital tutorials.
Outcome
• €5.4M projected annual sales
• +12K users in 4 months, 80 % retention
• 2.3M impressions and 3.8 % CTR.
• Recognized as an innovation case in Pluxee Global
• €5.4M projected annual sales
• +12K users in 4 months, 80 % retention
• 2.3M impressions and 3.8 % CTR.
• Recognized as an innovation case in Pluxee Global
