Role
Head of Commercial Strategy & Innovation
Head of Commercial Strategy & Innovation
Challenge
With travelers increasingly booking directly through airlines, traditional travel agencies faced the risk of obsolescence. The key question: how could the agency stay relevant in the digital era while reconnecting emotionally with modern travelers?
With travelers increasingly booking directly through airlines, traditional travel agencies faced the risk of obsolescence. The key question: how could the agency stay relevant in the digital era while reconnecting emotionally with modern travelers?
Strategy
• Led a complete rebrand built around the purpose of “changing lives one destination at a time.”
• Designed a bold, free-spirited, visionary brand identity, symbolized by the geometric abstraction of a bird in flight.
• Transformed the agency into a lifestyle-driven, digital-first brand with strong emotional resonance.
• Implemented a social-first content strategy focused on storytelling, inspirational travel narratives, and user-generated content.
• Repositioned the brand across owned digital channels and retail touchpoints, ensuring consistency and relevance.
• Led a complete rebrand built around the purpose of “changing lives one destination at a time.”
• Designed a bold, free-spirited, visionary brand identity, symbolized by the geometric abstraction of a bird in flight.
• Transformed the agency into a lifestyle-driven, digital-first brand with strong emotional resonance.
• Implemented a social-first content strategy focused on storytelling, inspirational travel narratives, and user-generated content.
• Repositioned the brand across owned digital channels and retail touchpoints, ensuring consistency and relevance.
Outcome
• +29 % YoY sales growth post-rebrand (2018 vs. 2017).
• +27 % organic positioning growth on social media
• +27 % increase in digital engagement within the first year
• 5,000+ new followers gained in the first year
• Successfully repositioned as a modern, lifestyle-driven travel brand
• +29 % YoY sales growth post-rebrand (2018 vs. 2017).
• +27 % organic positioning growth on social media
• +27 % increase in digital engagement within the first year
• 5,000+ new followers gained in the first year
• Successfully repositioned as a modern, lifestyle-driven travel brand
