Role
Head of Commercial Strategy & Innovation
Head of Commercial Strategy & Innovation
Challenge
In the midst of the pandemic, the school asked a critical question: how could we reframe the concept of education for the future and create a revolutionary, international, and modern brand?
In the midst of the pandemic, the school asked a critical question: how could we reframe the concept of education for the future and create a revolutionary, international, and modern brand?
Strategy
• Defined a new brand identity and playbook built around a bold purpose: “We empower agents who evolve the world.”
• Created the Brand + Playbook, a comprehensive guide capturing the brand’s personality, tone of voice, and visual system.
• Positioned CIEDI as an inspiring, innovative, and authentic brand, bridging digital experiences and classroom learning.
• Integrated the playbook into i-STEM (integrated STEM) frameworks, aligning the brand to cutting-edge pedagogy and innovation
• Defined a new brand identity and playbook built around a bold purpose: “We empower agents who evolve the world.”
• Created the Brand + Playbook, a comprehensive guide capturing the brand’s personality, tone of voice, and visual system.
• Positioned CIEDI as an inspiring, innovative, and authentic brand, bridging digital experiences and classroom learning.
• Integrated the playbook into i-STEM (integrated STEM) frameworks, aligning the brand to cutting-edge pedagogy and innovation
Outcome
• Development of a strategic culture of innovation, embedding brand DNA into academic and extracurricular programs.
• Supported the implementation of learning experiences framed in i-STEM, enhancing the school’s positioning as a pioneer in educational innovation.
• Positioned CIEDI as a benchmark for future-oriented education in Latin America
• Development of a strategic culture of innovation, embedding brand DNA into academic and extracurricular programs.
• Supported the implementation of learning experiences framed in i-STEM, enhancing the school’s positioning as a pioneer in educational innovation.
• Positioned CIEDI as a benchmark for future-oriented education in Latin America
