Role
Head of Commercial Strategy & Innovation
Head of Commercial Strategy & Innovation
Challenge
With Colombia’s construction sector booming, a wave of new companies emerged. The key question: how could a new entrant differentiate itself in a market dominated by established giants with long-standing reputations?
With Colombia’s construction sector booming, a wave of new companies emerged. The key question: how could a new entrant differentiate itself in a market dominated by established giants with long-standing reputations?
Strategy
• Developed a brand philosophy anchored in the purpose: “We inspire people to take the next step and build the impossible.”
• Created a flexible, empathetic, and inspiring brand identity, characterized by reliability, serenity, and humanism.
• Designed the Commercial Palette of TW8TO, a comprehensive sales toolkit covering the entire sales funnel across both online and offline channels.
• Positioned the brand not only as a builder, but as a partner in shaping futures
• Developed a brand philosophy anchored in the purpose: “We inspire people to take the next step and build the impossible.”
• Created a flexible, empathetic, and inspiring brand identity, characterized by reliability, serenity, and humanism.
• Designed the Commercial Palette of TW8TO, a comprehensive sales toolkit covering the entire sales funnel across both online and offline channels.
• Positioned the brand not only as a builder, but as a partner in shaping futures
Outcome
• +22 % increase in sales (2019 vs. 2018).
• +19 % increase in digital engagement within the first year.
• Differentiated DCCOM as a human-centered, innovative construction brand in a highly competitive market.
• +22 % increase in sales (2019 vs. 2018).
• +19 % increase in digital engagement within the first year.
• Differentiated DCCOM as a human-centered, innovative construction brand in a highly competitive market.
